For startup leaders, product managers, and strategic professionals who need to back their ideas with concrete data...
Using the exact research system I built over 6 years of working in strategy - the same tools, tactics, and templates that power Strategy Breakdowns, read by 100,000+ strategy professionals weekly.
Get Instant Access to Websites & Traffic
Then watched a colleague pull up exact traffic numbers, channel breakdowns, and trend data whilst you scrambled for something concrete to say...
→ I'm about to show you how to become that person who always has the data.
In just 5 days, you'll master 28 specific tactical skills that let you reverse-engineer any company's digital strategy - whether that's your #1 competitor, a potential customer you want to win, the market leader in your space, your highest-risk vendor, or simply a company whose strategy you admire.
This isn't old school 'competitive analysis'.
These internet-native strategy skills work for increasing your own company's performance, evaluating partnership opportunities, researching prospects before sales calls, preparing for customer interviews, analysing any player in your market, or investigating any digital trend you're curious about.
It works even if you've never heard of SimilarWeb, don't know what a UTM parameter is, and think "organic traffic" just means the line at the farmers market.
It's entirely self-paced (complete it in a weekend or spread it across 5 weeknights), requires zero coding, and you get lifetime access to revisit whenever you rotate into a new focus area.
Plus, you'll receive four battle-tested bonuses including the 5-Day Quick Win Playbook that guarantees you'll deliver your first data-backed insight by Friday.
But first, let me tell you why I built this...
👋 Hey. Tom Alder here. In short, I:
Over the years, I've analysed hundreds of companies, and I discovered something that changed everything...
When I started in strategy, I struggled with the same problem you probably face right now.
I'd be in a meeting and someone would ask: "What's this competitor doing differently?", or "Should we prioritise this channel?"
And I'd... guess. Or worse, I'd say "I'll look into that" and spend the next 4 hours manually clicking through a company's website, reading blog posts, and compiling vague observations like "They seem super active on social" or "This website looks conversion-focussed."
When I presented my findings, stakeholders would nod politely but clearly wanted more.
More confidence.
More specifics.
More data.
Meanwhile, there was always someone, let's call him Jacob, who'd casually share his findings:
/roi-calculator that drove 21K visits from *this* YouTube video - their UTM parameters (utm_source=youtube&utm_campaign=q4_enterprise_push&utm_content=vp_sales_calculator) show they're targeting VP-level buyers with ROI-focused content to expand into enterprise customers.
/enterprise subfolder traffic grew 215% QoQ while /startups remained flat - the uptick is significant and it's clearly their priority right now.
Everyone in the room would lean forward and smile at each other.
And I'd think: "Where the hell did he get that data?"
I tried everything to close this gap...
I bought strategy books, but they were too theoretical - abstract concepts with no practical application for internet-native strategy.
I watched YouTube videos on 'competitor analysis' and 'strategy frameworks', but they were generic and basic - nothing I could actually use.
I looked into research tools but didn't know which to use, how to extract useful insights, or how to get real value from them without paying for a subscription.
And the frustration kept building because I knew this skill gap was costing me.
My ideas got tabled because "we need more data first."
Strategic projects went to colleagues who could back their ideas with numbers.
→ I was seen as a "contributor" - good at execution, but not strategic enough for the next level.
During my annual review, my manager said: "You're great at execution. You're a killer in PowerPoint. But you need to think more strategically to get promoted."
I realised: if I didn't fix this now, I'd watch another year go by. Another promotion cycle. Another colleague moving up whilst I stayed stuck.
That's when I decided to build my own system.
I started systematically researching every tool and tactic available for analysing websites and traffic.
Not the expensive enterprise software or 'industry reports' that costs $1000's per month - but the free tools, browser extensions, and overlooked data sources that anyone with an internet connection can access (if you know where to look).
I tested everything. Semrush. Ubersuggest. Wappalyzer. Built-in browser tools. UTM parameters. Backlink maps. Domain architecture analysers.
I documented exactly what added value to me at work, versus those that led to nothing useful. Which dashboards gave relevant data. Which tactics actually generated wildly-useful insights I could present with confidence. Which techniques took 2 minutes versus 2 days.
And then I used this X-ray vision system every single day in my work.
Suddenly, I was the one presenting traffic breakdowns in meetings. I was spotting tech stack changes that signalled strategic shifts. I was identifying hyper-specific customer needs based on questions they were asking and solutions they were actively searching for.
My recommendations stopped getting questioned, and started getting implemented.
Over time, other strategists started asking: "How did you find that?" and "Can you show me how to do this?"
So I packaged everything into a structured video course called StrategyHub - the exact system I wish I'd had when I was struggling.
I built it by working closely with a group of beta testers: product managers at Google, strategy consultants at McKinsey, hungry operators at early-stage startups.
The feedback was overwhelming.
People were using it to generate strategic insights they'd never been able to find before - and it was transforming the way they worked.
It became our flagship product, with over 150+ strategists using the system daily to lead projects, create company-defining strategies, and land dream promotions / clients / growth opportunities.
And now, for the first time, I'm making the foundational module Websites & Traffic available as a standalone product.
Core Module 1 of StrategyHub
A complete video training system that teaches you 28 'internet-native' strategy skills for analysing any company's digital footprint - so you can walk into any strategic meeting with bulletproof data instead of guesswork.
This is the only strategy training that shows you exactly where to click, which tools to use, and how to extract insights in real-time - no theory, just screen shares with step-by-step walkthroughs.
In ~2.5 hours of focused training (complete it in a weekend or across a few weeknights), you'll go from struggling to even believe in your own ideas to confidently presenting them and watching your whole team nod approvingly.
It doesn't matter if you're in product, marketing, strategy, operations, consulting, or running the whole ship. These skills work across every strategic role because they're built on accessing data that's universally useful.
And you don't need to be technical. Everything is no-code, beginner-friendly, and demonstrated in screen shares so you can follow along as I show you exactly what to do.
Ben Wilson, a Director at a consulting firm, was looking for creative ways to win new advisory clients. He's smart, ambitious, and hardworking, but in a brutally competitive market where everyone's fighting for the same deals.
Then he joined StrategyHub.
The very next day, Ben used one of the research tactics from the Websites & Traffic module to impress his prospects with intimate knowledge about their business - including several overlooked strategic opportunities they hadn't spotted themselves.
Here's the email he sent me afterwards:
A few moments later, he left this testimonial:
The takeaway → Ben followed a proven system for generating strategic insights instead of guessing his way through client problems. And you can too.
When you join Websites & Traffic today, here's everything you get:
You get immediate access to a proven system for finding and communicating data that teams actually listen to:
Master 28 specific tactical skills across 9 in-depth tutorials:
Every tutorial includes:
You also receive four carefully crafted bonuses designed to ensure you get results immediately:
Join 150+ strategists, product managers, and consultants who use these skills daily:
Ruby Becker
Marketing Manager at Worktones
The platform I could have used years ago. StrategyHub is the first platform I've come across that provides a comprehensive, digital-first toolbox to research and derive insights, as well as frameworks to turn those findings into strategic plans.
September 18, 2024
Janko Brlecic
Founder @ Lighthouse Advisory
StrategyHub is brilliant. It's a fantastic course with tangible takeaways from the get go. Tom's video tutorials and live demos are very comprehensive and bring to life ways to make yourself more valuable in your role.
October 16, 2024
Brad Woodland
Business Development at HubSpot
Throughout the course, Tom highlights numerous tools to help you do everything from tracking UTMs, to getting in touch with anyone, to tracking popularity data. Can't recommend this enough - this is the PERFECT place to invest your L&D stipend.
September 16, 2024
Riley Martin
Strategy Lead @ Stealth Startup
StrategyHub has broken down the barriers of decision-making that plagued me and my team before. Opinions and unsupported theses were commonly given too much credence and this product is a toolset to help avoid that through building data-driven perspectives.
September 24, 2024
Bill Kerr
Founder & CEO of Athyna
StrategyHub gives them clear playbooks and tools for validating ideas, spotting market trends, and backing up their work with hard data. I picked up a team license for my ~70 employees. This course is quite literally one of our biggest competitive advantages now.
October 11, 2024
The full StrategyHub course includes 6 modules plus 9 bonuses and sells for $900
And honestly, that's a bargain when you consider:
But here's what makes this offer special:
You're getting 3 full StrategyHub modules plus 4 high-impact bonuses for just $250.
That's less than a third of the full course price (72% off!). Less than one consulting session. Less than the cost of going to a conference where you collect business cards and yawn through forgettable talks. Way less than the income you'll lose out on by delaying your next growth spike or promotion by a single extra month.
I'm pricing it this way for three reasons:
First, because I want to make this accessible to mid-level professionals who might have L&D budgets that cover a $900 investment, but they want a taste of fast results first.
Second, because I genuinely believe that once you experience the value within these modules, you'll end up joining the full StrategyHub program too.
Third, because this is the first time I'm doing anything like this, offering a standalone module, and I want to create an entry point that removes all hesitation.
And think about it this way - $250 is less than:
Those expenses fade away - these skills compounds for the rest of your career.
The question isn't whether you can afford it.
→ It's whether you can afford to not take action.
I'm so confident that Websites & Traffic will transform how you approach strategic problem-solving that I'm offering something unheard of: a full 30-day, no-questions-asked guarantee.
Here's how it works: Take the course. Watch the tutorials. Use the tools. Apply the 5-Day Quick Win Playbook.
If within the first 30 days you don't feel significantly more confident in your ability to back your recommendations with valuable and relevant data...
Just send us an email at hey@strategybreakdowns.com and we'll refund every penny within 24 hours. No hassle. No questions asked.
Why am I offering this?
Because I've spent 6 years refining this system. I've used it myself hundreds of times. I've taught it to strategy professionals at world-class companies. And I know it works.
The only way you don't get value is if you don't use it. And if that's the case, you shouldn't pay for it.
Fair?
So here's where you are right now:
The cart opens Tuesday, 4th November and closes Sunday, 9th November at 11:59pm US Eastern Time.
So if you're ready to stop playing the guessing game and start presenting insights that get your ideas implemented (and line you up for that next income increase) click the button below to join now:
Get Instant Access to Websites & Traffic - $250
Lifetime access • Start immediately • 30-day money-back guarantee
Websites & Traffic is the foundational module of our flagship product, StrategyHub: The ultimate strategy education purpose-built for the internet-era. The Websites & Traffic module is a video training system that teaches you 28 specific tactical skills for reverse-engineering and implementing any company's digital strategy using free (or free-trial) tools.
You get StrategyHub's Introduction module, the Internet-Native Strategy module, the complete Websites & Traffic module (9 tutorials, 28 tactics, each with live screen shares totalling approximately 2.5hrs), plus 4 battle-tested bonuses (5-Day Quick Win Playbook, Strategy Templates Library, "What Makes a Valuable Strategic Insight" Checklist, and Strategic Project Kick-off Charter)
Everything is self-paced, no-code, and includes lifetime access.
No - this is much broader. Whilst you absolutely can analyse competitors, these same skills work for:
These aren't "competitor analysis tools" - they're digital intelligence tools that work for any strategic purpose.
Absolutely not. This is for anyone in a strategic role who needs to back their recommendations with data.
Product managers use this to understand market gaps and feature priorities. Strategy consultants use this to build client deliverables. Ops leaders use this to evaluate partnership opportunities. Engineers use this to understand growth mechanics. Sales teams use this to research prospects.
The skills are universal because website traffic data reveals strategic decisions across every function: product priorities, marketing channels, partnership strategies, tech infrastructure, and more.
Yes - that's exactly who this is built for.
I assume zero prior knowledge. Every tutorial includes a screen share where I show you exactly where to click, which menus to use, and how to interpret the data.
There's no coding involved. The tools are designed for product managers, consultants, operators, etc. not just technical engineers.
Everything I teach and demo uses only free tools, free plans, or free trials.
This was a critical design decision that has shaped all corners of the program curriculum.
Plus, I include a mini playbook in the Introduction module for signing up to tools strategically (using temporary email addresses) so you never get caught by accidental subscriptions.
You won't need to pay for any tools to complete the training and get results.
If you follow the 5-Day Quick Win Playbook (included as a bonus), you'll deliver your first data-backed insight to your team within 5 days of starting.
The core video content takes approximately 2.5-3 hours total to complete - easily done in a single weekend (or across a few weeknights).
But because you get lifetime access, you can also choose to spread it across a few weeks, take breaks, or revisit sections whenever you need a refresher.
When most people think of strategy, they too often jump straight to frameworks, concepts, and theory.
High-level strategy work (e.g. "What space should we play in?") that people idolise and want to write memos for is fascinating and important, but there's simply not that much of it to go around. The practical reality of strategic work is the thousands of smaller decisions that compound, and it is the speed and accuracy of those small decisions that actually determines success.
99.9% of strategic decisions look less like:
and more like:
Being great at these decisions is a fundamentally different skillset to being a great 'armchair strategist'.
You need to develop excellent insight generation - a machine that takes in questions → outputs relevant data → followed by strong hypotheses.
This is what companies need, and this is what StrategyHub teaches. All modules (including Websites & Traffic) are designed in the following way:
Because every company has a website, and every company is playing the traffic game.
Just about every major strategic decision traces back to traffic.
Whether you're in product, marketing, sales, operations, or strategy - understanding where traffic comes from, how customers/users engage, and what drives growth is fundamental to every strategic decision inside internet-era companies.
When you're evaluating a partnership - you need to know their customer quality and traffic sources.
When you're analysing a competitor - you need to see where their growth is actually coming from.
When you're recommending a new channel - you need data on what's working in your market.
When you're presenting to stakeholders - you need concrete numbers, not educated guesses.
Here's what most people miss: websites and traffic data isn't just for marketers. It's the foundational layer of intelligence that makes every strategic role more effective.
This is the foundational skillset that unlocks everything else. Once you master analysing digital footprints, the other modules (Companies & Products, Markets & Trends, People & Socials) become significantly more valuable because you have the core analytical foundation.
So even if you don't have time today, because you have a lot going on right now, you can invest in Websites & Traffic now and start whenever you prefer.
So even if you're slammed this month, you can start it next quarter when things calm down.
Plus, remember our unbeatable "First 30 Days" Promise: if you go through the material within 30 days and don't find it valuable, just email us for a full refund.
Lastly, this program includes the bonus 5-Day Quick Win Playbook, which is designed specifically for time-poor professionals. You can generate your first insight in less than a week, even with a full-time job.
Yes - the tactics inside this program are universal. They are especially useful if you work in tech or any tech-adjacent business (consulting, advertising, finance, media, etc).
The core principles and techniques apply universally because every company has a website, traffic sources, and digital footprint to analyse.
Sure, your niche might have its quirks. But focusing only on your direct competitors or one industry is actually a common mistake - you end up at a local optimum.
Real strategic breakthroughs come from looking at adjacent industries, understanding underlying patterns, and adapting tactics to your context.
That's where asymmetric opportunities hide, and that's why the curriculum has been designed the way it is.
The training works across experience levels:
If you're more junior (1-3 years experience): You'll accelerate your learning curve by 2-3 years and position yourself as "the person who brings data" in meetings—a massive competitive advantage for early-career professionals.
If you're more senior (VP+ level): You'll have a structured system to delegate to your team, ensure consistency in analysis quality, and quickly audit companies yourself when making high-stakes decisions.
The core skills remain valuable at every career stage.
Yes - many students do exactly that.
This training directly improves your performance at work by helping you make better strategic recommendations backed by data.
If you need help making the case to your manager, I've prepared a template email you can use here.
The cart opens Tuesday, 4th November 2025 and closes Sunday, 9th November 2025 at 11:59pm US Eastern Time.
After that, you'll need to wait until the next launch (or purchase the full StrategyHub course at $900) to access this content.
Ready to stop guessing and start presenting bulletproof, data-backed insights?
Get Instant Access to Websites & Traffic - $250
Cart closes Sunday, 9th November at 11:59pm ET
P.S. Remember: You're protected by my "First 30 Days" Promise. If you don't love it, you get every penny back. This is your chance to invest in yourself completely risk-free!